Why Choose Ume?
We've assembled a few reasons why you'll love Ume, no matter your role, industry or who your end user might be. The feature-packed, all-in-one solution will meet your evolving CMS needs, and here we’ve made it easy to see just how Ume can enable your business. Or, if you are a techie and just want to cut to the chase, feel free to skip to the full feature list.
Small Businesses Get Big Functionality
What makes Ume ideal for small businesses is how simple it is to use. Small business owners, often plagued with never being able to “leave” work, enjoy the fact that you can log in to Ume from anywhere using a web browser. And, once up to speed you can use Ume to accomplish more in less time, freeing you to focus on revenue impacting activities as opposed to website maintenance.Easy
You can host your website and easily manage its contents, with or without any technical knowledge of code such as HTML, CSS, or Javascript. The turn-key modules in UME are ready to implement from the get go and turn any small business into a marketing powerhouse! Simply add the tag to the page and voila - instant functionality.
Robust
Our all-in-one package allows you to have an online store, conduct email marketing campaigns, optimize the keywords in your site for Google and other search engines, analyze the effectiveness of advertising campaigns, and more at the flip of a switch. Don’t waste the time of IT resources to implement forms within your website. From requesting information about your products and services on your website to receiving job applications or event registrations online, Ume covers your needs.
Insightful
With Ume, you can keep your eye on your client’s every move. Video tutorials are available that will show you how to use Ume to implement a data driven marketing approach. You will be able to tweak marketing messaging in real-time based on results. If you send a client or prospect an email, not only do you know whether they open it, but you can see if they visited your site for more information. At the next stage of the sales cycle, UME’s Sales Automation System and Client Support functionality are designed to help you get the job done. Not only will you make the customer website experience better, but you will maximize your revenue potential.
Online Stores Get In Touch
If your business has goods or services to sell, UME is the ideal CMS solution. You can set up an online storefront almost instantly and be on your way to sell products, virtual products, access to information, or even memberships. Virtual products can be downloaded or even emailed automatically by Ume. Everything from marketing to order management, inventory management, billing and shipping can all be managed from Ume’s all-in-one solution.Affordable
You can make as much money as you want and we won't charge you any commissions. You will need to choose between our payment gateways such as PayPal, Google and WorldPay or one of the many other preconfigured gateway options. In fact, you might consider implementing the gateway of choice for each country in which you plan to do business. Of course, just like brick and mortar stores, there are payment processing fees. Ume can offer customers a choice of one or more pre-configured payment gateways. Or, if you already own an existing POS system you can manually “Process Offline”. Ume can accommodate customers who want to pay by Check or COD as well.
Savvy
These days, a website has to be more than a product showcase. Ume equips you to be a savvy marketer that stays in communication with customers, providing more of the content that interests them most. If you choose to leverage the power of blogging to engage customers, as an added benefit, the frequently updated content will improve search engine results. Targeted email marketing campaigns can be implemented with landing pages to test results for advertising and creative experimentation. Ume analytics will help you make changes to the campaign midstream or help you plan the next advertising or email campaign.
Growth
The reason McDonalds always asks, “would you like a hot apple pie with that” is because cross-selling works. With Ume’s cross and upsell features all you have to do is relate products together. And, you can involve customers by letting them post product reviews. This example is just one way to cultivate customer loyalty. When customers register with your site consider asking them for birthdays and anniversaries. Help them remember to buy important gifts and suggest items that are on sale. You can even sell gift certificates, a win-win option that adds to your customer base. You can even implement a refer-a-friend program and reward loyalty with individualized discounts. Lastly, when you are working on your revenue forecast don’t forget that Ume has multi-currency support, allowing you to set your sights on the global market.
Managers Get Insight and Savings
UME provides so much functionality within one application that your Total Cost of Ownership is sure to be reduced. And with all the applications under one roof, Ume offers consistent and comprehensive reporting, right out of the box to provide results to upper management! With Ume you can rapidly deploy web applications without the cost of a developer, while delegating responsibilities to the people best equipped to fulfill each task. The result: your organization as a whole is more nimble in response to market changes.Savings
The Ume publishing process automates website coding, empowering employees and freeing up IT professionals to focus on high value initiatives. Designated business users can create and deploy new content and also rapidly deploy out-of-the-box Ume Web applications. Because Ume is intuitive for the casual business user, your employees will require minimal training. And the usefulness of Ume extends far beyond the marketing department. Human resource professionals can use Ume to accept and manage job applications from your website, or take advantage of powerful survey tools. Decreased time to market translates to savings and can allow your business to ramp up revenue more quickly.
Efficiency
Ume’s publishing workflow allows a team to work together with ease. The website editors can save working copies and set up content approval rules for any web page or template. Once everyone has put in their two cents you can publish with just one click. If someone makes a mistake it is easy to rollback to a previous version. Some administrative functions can even be delegated to your customers! You can allow customers to keep their own profile information up to date and view their past orders or inquiries via a secure “member only” area. This functionality reduces the burden on your customer service department and translates to even more savings!
Oversight
UME offers a full-featured website analytics system that offers data on website traffic, search engine demographics, and visitor geographies to name a few. Modules including eCommerce, eMail Marketing and Web Forms also feature in-depth reporting. And because a Customer Relationship Manager (CRM) is built into Ume you can monitor, segment and report on customers based on their activities across all modules. If you are a visual person, you’ll love the handy Geo-location reporting that lets you visualize results on a map of the world! The built-in business workflow framework allows you to automate follow-up, set email reminders and escalation rules from either a customer fulfillment or management oversight perspective. Employees who are increasingly on the go can even choose to receive notifications on their phone via SMS!
Marketers Get Empowered
Ume, a Content Management System (CMS), will empower your marketing team to focus more on your message and less on technical issues. Our user friendly platform allows even non-technical users to manage a website without knowing a bit of HTML. A common set of simple yet powerful user tools is available to manage each aspect of your site.Form & Function
Ume provides the perfect union of artistic freedom and technology because a CMS keeps the site design and the site content separate. Users have the freedom to edit content at will without worrying about altering important code or breaking the website. The editing is done in WYSIWYG (what you see is what you get) fashion, right in the browser. Of course if you want to roll up your sleeves and tweak HTML, you can just click on that tab and have at it.
Visibility
Gain comprehensive insight to browsing behaviors, web based inquiries, and orders – all of which can be used to help refine your marketing strategy. Search engine friendly URLs and automated daily updates to site maps help ensure your customers find you at Google, Yahoo and Bing. Social media takes your visibility to the next level. Use YouTube videos to draw people from YouTube directly to your site as well as to communicate effectively. Display your latest tweets from Twitter anywhere on your website, and not only will you draw customers from the Twitter community but you will increase your search engine visibility. Of course Facebook is everywhere and by embedding a Facebook widget into your pages you will make it easy for customers to make referrals to their friends.
Strategize
Ume’s Customer Relations Manager (CRM) functionality provides the foundation for closed loop marketing. The Ume CRM helps you coordinate all marketing efforts, and Ume’s built-in analytics ensure the success of future campaigns, closing the loop. You will be anticipating the needs of today’s web savvy customers and delivering so they are left wondering how you know them so well. Let them tell you what they want to hear from you by offering subscriptions to newsletters or discounts on various products. Ume delivers a true relationship, the basis of one-to-one marketing, and the future of Internet Marketing.
Techies Get Robust Tools
With Ume you have the advantage of a modular architecture that is database driven. Important functionality such as user roles, shopping, forms, image galleries, site search and customer communications do not have to be created from scratch. And, the users you support will easily learn to be self supporting with in-page editing capabilities. With easy upload interfaces all images will land in the right location. And template controls will allow them to edit the content without breaking the page design.No Coding Required
The modules in UME are ready to implement from the get go. Simply add the tag to the page and voila - instant functionality. Of course UME also allows you to modify the HTML and CSS of the modules in case you want to customize the look and feel of the content.
XHTML Compliant
For cross-browser compatibility, XHTML compliance is vital. Plus, who doesn't like conforming to industry standards? Everything generated by the system is XHTML compliant, and everything created by Matcha's design team will be XHTML compliant as well. Of course, if you edit the HTML directly, then overall compliance is dependent upon the compliance of your code.
Embed Code
Not only can your user base easily embed videos on a page, but anything that can be placed on a typical HTML page can be used with Ume. Your site can still have whiz-bang functionality and a custom look with the use of Flash, Javascript, and CSS. No-one will ever guess it is managed with a CMS backend because it won’t have the stereotypical “boxed-in” look.
